Students and fresh graduates
Start your career with a high-demand skill and a portfolio of real campaign work.
Hands-on Google Ads course
Google Ads & PPC Course in ChennaiSpend Smart. Win Clicks That Convert.
learn by doing, not watchingResearch keywords, write ads, set budgets and optimise a live campaign, then finish the course with a portfolio you can show employers.
Digipanda’s Google Ads course in Chennai teaches you to plan, launch and improve paid search campaigns. You use Google Ads, Google Analytics 4 and Looker Studio, with AI tools at every step, and learn to measure what each rupee of ad spend brings back.
Beginner friendlyNo experience needed
Google Ads basics
How a click becomes a customer
What is PPC? PPC, or pay-per-click, is a type of online advertising where a business pays only when someone clicks its ad. Google Ads is Google’s platform for PPC. It lets a business show ads to people who are searching for exactly what it sells, at the moment they are searching.
A PPC course teaches you how to do this without wasting budget. At Digipanda you learn how to choose keywords that show buying intent, write ads that earn clicks, set bids and budgets, and read the numbers that show whether a campaign is paying off.
1Someone searches for what the business sells
2Your ad appears and earns the click
3The landing page turns the visit into an enquiry
4Tracking shows what each rupee brought back
Who this course is for
Made for beginners, business owners and career switchers
This Google Ads course for beginners starts from how paid search works, so you do not need any marketing experience. It suits five kinds of learners.
Business owners and founders
Learn to run your own ads, so you know where your advertising money goes and what it returns.
Freelancers and consultants
Add paid search to your services and manage campaigns for small businesses.
Working professionals
Move into a paid media role by learning the platform and methods that marketing teams use every day.
Career restarters
Update your skills with current tools and AI workflows before you apply again.
Google Ads course syllabus
From keyword to conversion: your learning roadmap
Our Google Ads course syllabus follows how a real campaign is built, from the first keyword to the final report, so each module builds on the last. You apply every module on your own campaign project.
01
Module 1: Paid search foundations
Learn how Google Ads works, how the ad auction runs and how PPC fits with SEO and social media.
02
Module 2: Keyword research
Find high-intent keywords with Google Keyword Planner and SEMrush, and understand match types.
03
Module 3: Campaign structure
Set up accounts, campaigns and ad groups, and segment your targets.
04
Module 4: Writing ads
Write headlines, descriptions and calls to action for responsive search ads.
05
Module 5: Bids and budgets
Choose bidding strategies and control spend so the campaign stays within budget.
06
Module 6: Landing pages and conversion tracking
Build landing pages in WordPress and track sign-ups and enquiries with Google Analytics 4.
07
Module 7: Display, YouTube and Performance Max basics
Learn where else Google Ads can reach customers, and when each format makes sense.
08
Module 8: Optimisation and ROI
Review search terms, add negative keywords, test ads and improve conversions and return on spend.
09
Module 9: Reporting and AI tools
Build dashboards in Looker Studio, and use ChatGPT and other AI tools for ad copy, ideas and analysis.
Tools
The tools behind every ad, bid and report
A good PPC course should teach the tools that paid media teams use every day. At Digipanda you learn each tool by using it on your own campaign, not by watching a demo.
| What you do | Tools you use |
|---|---|
| Build and manage ad campaigns | Google Ads |
| Research keywords and competitors | Google Keyword Planner, SEMrush |
| Build landing pages | WordPress |
| Design ad creatives and banners | Canva |
| Track conversions and traffic | Google Analytics 4 |
| Build performance reports | Looker Studio |
| Write ad copy and analyse data | ChatGPT and other AI tools |
Live campaign project
Plan, launch and optimise a real campaign
Instead of an exam, you finish the course with a Google Ads campaign you can show in an interview. You plan, launch and optimise a performance-driven campaign for one brand, with mentor feedback at every stage. This is also Project 3 of our full Digital Marketing & AI program.
What you will do
- 01Brief
Understand the brand’s goals, products and market positioning.
- 02Research
Identify high-intent keywords and create target segments.
- 03Build
Develop ad groups with compelling headlines and copy.
- 04Launch
Run a real-time Google Ads campaign within budget.
- 05Optimise
Analyse campaign data and optimise for conversions and ROI.
Classroom and live online
Learn in class or online, with the same mentors
Digipanda’s Google Ads training in Chennai runs as weekday and weekend classroom batches, with hands-on practice and direct mentor support. If you prefer to study from home, the online Google Ads course in Chennai runs live, follows the same syllabus and uses the same campaign project, so you can join from anywhere in India.
On campus
Practise with mentor support in the room and peers to learn with.
Live online
Attend the same classes, use the same tools and complete the same project from home.
Four questions to ask before you enrol
Searching for the best Google Ads course in Chennai can be confusing, because most institutes make similar promises. Compare these four things.
Who teaches?
Look for mentors who work in paid media, not only theory trainers.
What will I build?
Look for a campaign project and portfolio you can show employers.
Which tools will I use?
Look for Google Ads, Analytics and reporting tools, not slides alone.
What happens after the course?
Look for portfolio, resume and interview support.
Digipanda covers all four, and a free demo class lets you check each one before you enrol.
Careers
Where paid search skills can take you
What jobs can you get after a PPC course? You can work as a PPC Specialist, Performance Marketer, Digital Marketing Executive or Freelance Google Ads Specialist, or use the skills to grow your own business.
PPC Specialist
Plan, launch and optimise paid campaigns on Google Ads.
Performance Marketer
Own full-funnel ad results and cost-per-lead targets.
Digital Marketing Executive
Handle paid search as part of a wider marketing role.
Freelance Google Ads Specialist
Run ad campaigns for small businesses and local brands.
Placement assistance, resume building and mock interviews are included. We do not guarantee a job, because your portfolio and interview performance decide the offer.
Fees and batches
Fees, duration and batches at a glance
Here are the practical details. For Google Ads course fees in Chennai at Digipanda, call +91 74488 88592 or book a free demo class, and a counsellor will share the current fee, batch dates and timings. You can visit our Google Ads institute in Chennai at the address below, or join the live online batch from anywhere in India.
| Detail | Information |
|---|---|
| Mode | Classroom in Chennai and live online |
| Batches | Weekday, weekend and online |
| Level | Beginner friendly, no experience needed |
| Support | Placement assistance, resume building and mock interviews |
| Fee, duration and next batch | Shared by our counsellor when you enquire |
| Address | 2nd Floor, B Block, Celestial Building, 33 N Usman Road, T. Nagar, Chennai, Tamil Nadu 600017 |
| Phone and WhatsApp | +91 74488 88592 |
| Duration | 7 Weeks |
Do I need any experience to join?
No. This is a beginner-friendly course that starts from how paid search works and needs no marketing background.
What is the difference between Google Ads and PPC?
PPC is the model, where an advertiser pays each time someone clicks an ad. Google Ads is Google’s platform for running PPC campaigns on Search, Display, YouTube and other Google channels.
Which tools will I use?
You will use Google Ads, Google Keyword Planner, SEMrush, WordPress, Canva, Google Analytics 4, Looker Studio, ChatGPT and other AI tools.
Can I learn Google Ads online?
Yes. The live online batch has the same syllabus, project and mentor support as the classroom batch.
What will I learn?
You will learn nine modules: paid search foundations, keyword research, campaign structure, writing ads, bids and budgets, landing pages and conversion tracking, Display, YouTube and Performance Max basics, optimisation and ROI, and reporting and AI tools.
How much does it cost?
Call +91 74488 88592 or book a free demo class, and a counsellor will share the current fee.
How long does it take?
Our counsellor will confirm the exact duration and batch timings when you enquire.
How is this different from the full digital marketing course?
A Google Ads course teaches one area in depth. Our full digital marketing course covers six modules, including Google Ads and performance marketing.
Will I get help finding a job?
Yes, placement assistance, resume help and mock interviews. We do not guarantee a job.
Can I try a class first?
Yes. Book a free demo class and a counsellor will contact you within 24 hours.
Ready to run ads that pay for themselves?
Book a free demo class and a Digipanda counsellor will contact you within 24 hours with course details, batch timings and fees.